Creativity Contest – Win a $25 Visa Gift Card

pancakes.jpgThis morning, mid-pancake, I had an interesting idea for an advertising headline, but alas no reason to use it. So I figured rather than letting this idea fizzle into the ether I would throw it out there as a contest. Here are the rules (I know, rules are boring, boring – blah, blah, blah. But it’s all in the spirit of fairness and fun.)

1. Create an ad for a product or service using the headline “Think. Thank. Thunk.”

2. Concepts can be either descriptions or images. You can either post your concept as a comment to this post or e-mail it to me at andreagouletblog at gmail dot com.

3. Post your concept by March 1st at 12:00 noon (EST) to be considered for the prize of a $25 Visa Gift Card

4. Provide an e-mail address with your entry so I can contact you for an address to mail the prize if you win.

5. Me and my zany friends will get together and judge all of the entries based on wit and effectiveness. The winner will be notified by March 5th.

I think that’s it. Questions? Just email me. I can’t wait to see what you come up with!

To your success,

Andrea Goulet

Does a Mac Make You More Creative?

The other day I was typing away at a local coffee shop when a stranger approached me and asked me what I did for a living. When I responded, “I’m a writer,” he furrowed his eyebrows in confusion. “But you don’t have a mac,” he replied with sincere disbelief. “How can you be a ‘creative’ and use a PC?”

Simple. I’m a writer and I need one program – Word. That’s it. No fancy schmancy programs like graphic designers need. When I first went out on my own and needed a computer I looked at several different options. At the time, my PC was about a third of the price of a mac – which is quite a difference when your operating capital is hovering around $12.

I’ve known some apple-heads that won’t buy anything unless it’s been blessed by Steve Jobs. However, using a PC does not make me any less of a ‘creative’ than these zealots. A computer is a tool and it’s only as powerful as the mind behind it.

I’m sure I’ll get some comments about how I’m wrong and apples are the best thing since the invention of the wheel, but I’m still not convinced. In the meantime, I’ll continue to watch mac commercials as a part of my daily entertainment. 🙂

Related Links

The Cult of Mac Jr

A Video of a Guy Who REALLY Hates Macs

A Blog about Why Macs are the Best Choice

Update: I wrote this post before I took the new job. As my sister-in-law pointed out in her comment, my new job requires me to work on a mac. Oh, the irony.

What Happens to Creative Accountants?

gapp-jail.jpgThey go to jail – or at least that’s what Dr. O told me upon my third attempt at Managerial Accounting. Here’s how the conversation went:

Dr. O: This is the way you apply this to the balance sheet (scribbling on board)

Andrea: (hand raised, while others in class roll their eyes) Dr. O?

Dr. O: Yes, Andrea? (slight sigh of annoyance)

Andrea: If you swapped step 3 and 5 and deleted step 8 you would get the same answer in half the work. Why do you have to do all the extra steps?

Dr. O: Andrea – creative accountants go to jail. Just do it the way it’s written.

Andrea: (grumbling under her breath) I hate accounting.

While Dr. O had a very valid point (weeks later revealed the Enron and Arthur Andersen debacle), I disagree.

I think the world is in need of creative accountants. Not ones who will manipulate the rules like I tried to do, but accountants who can see the big picture, understand the tax implications and honestly, legally and ethically find ways to save me money on my tax liabilities. No one wants a bean counter – I can buy software for that. What I need is an accounting consultant (hard to find, by the way).

I didn’t come up with this idea on my own. I’m currently reading Dan Pink’s book A Whole New Mind: Why Right-Brainers Will Rule The Future (excellent read – you should check it out). Next on my list is Richard Florida’s Rise of the Creative Class.

Basically, Pink states how we are leaving the Information Age and entering the Conceptual Age where the ability to create, see the big picture, make connections, etc. will be necessary for survival because bean counting type jobs will be either replaced by a computer or shipped overseas for a 16th of the cost of doing it domestically.

So, in this new Conceptual Age what happens to creative accountants? They get hired.