Portfolio

Want a sneak peek of how I can help your organization? Browse through some of my recent work. And, of course, if you have any questions, just let me know.

content strategy

YWCA RichmondClient: YWCA of Richmond
Date: August – December 2010
Website: www.ywcarichmond.org

The YWCA of Richmond needed more donations. They decided to revamp their website to help increase visibility in the community.

After several meetings, sorting exercises, and discussions about priority, I crafted a new sitemap that made it easy for users to navigate the site. I worked with the 2970 Design to create a template that put the most important information in high-visibility areas.

As a result of their new website, the YWCA of Richmond was awarded a $50,000 grant through Capital One’s “Investing for Good” program.


“translating” into plain language


Alexander Graham Bell Association for the Deaf and Hard of HearingClient:
Alexander Graham Bell Association for the Deaf and Hard of Hearing
Date: Spring 2012
Website: www.agbell.org

The Alexander Graham Bell Association for the Deaf and Hard of Hearing had plenty of content, but it wasn’t written for a web audience. In addition to revising their existing web content, I helped translate research papers and magazine articles into a cohesive voice for their Knowledge Center.

*subcontracted through E-WRITE



American Nurses AssociationClient:
American Nurses Association*
Date: August – December 2011
Website: http://www.nursingworld.org

ANA had a large, deep website that was rich with content. The only problem was, it was difficult for users to separate what was relevant and what wasn’t. As part of an extensive redesign, I worked with seven different program managers to help organize the existing content, write fresh content for landing pages, and find a cohesive voice among them all.

*subcontracted through E-WRITE



American Forest FoundationClient:
American Forest Foundation (AFF) and the American Tree Farm System (ATFS)*
Date: January – March 2011
Website: www.forestfoundation.org and http://www.treefarmsystem.org

AFF had an outdated and confusing website. I supplied well-organized content that’s easy to read for their recent website redesign. Now, tree farmers across the nation can connect with an organization that works to protect their interests.

*subcontracted through E-WRITE



Project Learning TreeClient:
Project Learning Tree*
Date: January – March 2011
Website: www.plt.org

Project Learning Tree (PLT) is used by over 500,000 educators to help teach environmental awareness in the classroom.

Now, with fresh, clean content and navigation, that number is sure to grow.

*subcontracted through E-WRITE


training materials


nTelosClient:
nTelos*
Date: Fall 2010
Website: www.ntelos.org

Wrote a fun, creative script for an internal training video focused on teaching new associates how to interact with customers for sales and support.

*subcontracted through Unboxed Technology



Centers for Disease Control and PreventionClient:
Centers for Disease Control and Prevention (CDC)*
Date: June 2011
Website: CDC’s Guide to Writing for Social Media

The CDC requested a style guide specifically targeted at their social media writers, focusing on writing best practices for facebook, twitter, and SMS (text messages). Along with E-WRITE, I researched and authored a fifty-page document filled with information about writing in plain language, understanding your audience, social media strategy, and tactics for specific channels.

*subcontracted and co-authored with E-WRITE


storytelling


Client: CreateAthon
Date: November 2011
Website: www.createathon.org

The newly-formed non-profit, CreateAthon, needed a video to use in various fundraising efforts that described their work in under sixty seconds. I wrote the storyboards and copy for this quick keynote presentation.


web writing


Success in the CityClient:
Success in the City
Date: March 2011
Website: http://www.successinthecity.org

Success in the City (SITC) is a networking organization for high-level women in the DC-metro area.

In 2007, I served as Communications Director and helped define the brand voice as quirky, conversational, and fun. Since 2009, I have retained SITC as a client, writing their weekly e-newsletter and the content for their new website.