Stitch n’ Bitch – Knitting gets edgy

Stitch nā€™ Bitch - Debbie StollerSometimes you just need a little edge.

Last fall while walking through a craft store, my eye glanced at Debbie Stoller’s book Stitch N’ Bitch. I did a complete double-take – a controversial title about (of all things) knitting?

After purchasing the book I found myself engrossed in the easy to read style of the book. I, who had tried many times to knit (however, unsuccessfully) was now making iPod cosies, scarves, hats and more scarves for all my friends and loved ones.

Once the holidays passed, I decided to keep the knitting going – by forming my own Stitch N’ Bitch through meetup.com – click here to check it out. Already there’s over 30 stitchers (maybe some bitchers) – and we haven’t even held our first meeting.

Ok. So what’s the point? What does this have to do with marketing? Well – its about edge. Sometimes being controversial can achieve that oh-so-important “interrupt factor” we’re always talking about.

And about the knitting – in yesterday’s USA today Patty Rhule published a great review of Kate Jacob’s newly-released book “The Friday Night Knitting Club.” In the style of Stitch N’ Bitch, her tone is witty, easy to read and packed with allusions to knitting.

“Is the ending telegraphed?” Rhule writes, “Yes. Was I snagged nonetheless? You bet your crochet hook I was.”

Kudos to both! Happy knitting šŸ™‚

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

What an M&M can teach you about Marketing

Andrea as an M&MHere’s what I’d look like as an M&M.

What a genius viral marketing campaign! For twenty minutes I was interacting with the site, all the while thinking of M&Ms. USA Today even referenced the campaign, siting another similar campaign that CareerBuilder has launched as the Age-O-Matic.

I have to agree with Richard Castellini, consumer marketing head for CareerBuilder when he says “Marketers can no longer use ‘down your throat’ ads that just push messages at consumers. In this new millenium of user generated content you have to create a way that customers can engage with your message in a way they want to.”

To see what you’d look like as an M&M visit www.becomeanmm.com

Or to use CareerBuilder’s Age-O-Matic and see what your “soul sucking job is doing to you” click here

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com