A Fun Game Between the Superbowl Ads (And I’m Not Talking About Football)

Ok. I admit it. When it comes to sports, I could frankly care less. I didn’t even know who was playing in the “Big Game” until this afternoon (sad, I know).

But I still get super jazzed around this time of year…for the commercials!

Last year, I created a survey (I know, I’m a dork…I get it) to poll the party I attended to find out what people thought of the ads. What started out as a tremendously nerdy exercise on my part ended up being the catalyst for some very interesting debates (Rodney, I’m not going to let you throw Frito’s at people you disagree with this year!)

If you’re like me, you may want to partake in the fun. Here’s the list I came up with last year. Take this list to your party and let me know what you and your friends think by posting a comment below. Additional categories welcome. 🙂

  • Best Use of a Celebrity
  • Most Controversial
  • Most Effective
  • Best New Product/Service/Idea
  • Funniest
  • Best Tagline
  • Biggest Waste of Money
  • Most Likely to Be Blogged About/Talked About Around the Water Cooler

Or, you can skip the whole “fooseball” thing all together and just attend an “Adbowl” like the one hosted by the Richmond Chapter of the American Marketing Association 

Either way, have a safe and fun Superbowl Sunday!

Superbowl Ads – And the winner is…

Ok, so I’m a day late. Things came up and all I could think about was getting my blog up. Anyway – here we go…..

The winners of the 2007 Write Ideas Marketing Superbowl Commercial Contest are…. (drum-roll please)

Best Use of a CelebrityRevlon for their use of Sheryl Crow (Sorry, Jessica Simpson – we’ve all had enough of you)

Most ControversialSnickers “Man Kiss” (Again, sorry GoDaddy.com – your campaign was too predictable)

And as predicted – this is already being protested by several groups. Click here for a blog about it.

Most EffectiveBudweiser – Dalmatian – a classic hero’s story with cute puppies, how can you go wrong?

Best New Product/Service – OK, I’m getting rid of this category because there weren’t any real “new” products or services this year – just lots of big players that we’ve seen before

Funniest Bud Light – “No Speak English” – celebrating the diversity of the USA – we all found this hilarious (note, this was also a runner up for best use of a celebrity (Carlos Mancia) and Most likely to be blogged about)

Best Tagline – Coca-Cola – Coke celebrates Black History….especially today. Nice touch and not over the top.

Biggest Waste of MoneySierra Mist – just because you throw a bunch of B-list celebrities in a commercial doesn’t make it funny or effective

Most likely to be blogged about/talked about around the water coolerBud Light “Slap Shake” – reminiscing the classic “whassup” – let’s just hope this one doesn’t catch on

As predicted, Amheiser-Busch was the big winner sweeping a total of 3 out of 8 (make that 7) categories. Well played! Your advertising and marketing team deserves a bonus!

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com