McCain’s missing market share

I have difficulty understanding how McCain is targeting the millennial generation. When I look through my lens, it’s like he doesn’t even exist. His marketing campaign is so skewed that his presence is invisible to me.

Barack Obama on the other hand, is overtly present. Every time I log on to facebook, my sidebar is adorned with some sort of pro-Obama promotion. A quick 20 refreshes on my profile, and Obama’s presence was there a whopping 17 times, compared to McCain’s zero. And in case you’re wondering, I don’t indicate any sort of political preference in my information.

I, like most of my generation, rely heavily on social media sites. I’ll check facebook an average of 20 -30 times per day. When I watch TV, it’s digitally recorded, so I skip through the commercials. Actually, I get more of my entertainment from places like Netflix and hulu.

To me, it’s like McCain doesn’t even care about my vote. If he did, wouldn’t he want to interact with me? I’ve told you how to reach me. Now where are you? I’m an undecided voter, a prime target. But you’re spending your advertising budget in ways that I’ll never see you. Barack seems to care. He’s interacting with me. So you’ve essentially given my vote to him simply because you didn’t show up.

So just what does this impact mean? Well, there are 42 million members of Gen Y who could vote this year. According to a recent survey from MeriTalk, 73% of Gen Y respondents plan to vote in the next election.

That’s over 30 million votes that John McCain is ignoring.

Not smart marketing if you ask me.

When’s the Last Time Your Politician Wished You a Happy Birthday?

Mine did – today (and, yes – it is my birthday).

Delegate David Englin, Virginia’s 45th District [info@davidenglin.org] 

Dear Andrea,

This is just quick note to wish you a Happy Birthday!  It’s an honor to serve you in the House of Delegates, and if there’s anything I can do to serve you better, please don’t hesitate to get in touch.

Yours,

David

I’m telling you – this guy is going to make a name for himself. Great marketing!!

Political Marketing: David Englin Does It Right

david-englan-letter.jpgYou may not know who David Englin is. I didn’t – until I moved into his district and received an astonishingly well written welcome letter.

Dear Andrea,

Thank you for registering to vote here in the 45th District! As your representative to the Virginia House of Delegates — the world’s oldest continuously meeting elected legislature — my goal is to provide open, responsive, energetic leadership that makes government work for you. Enclosed with this letter is a guide to some of the services my office can provide. I hope you will take a few minutes to look up my website, http://www.DavidEnglin.org, where the “Constituent Toolbox” section can connect you to a variety of state agencies and services.

While you are at my website, you can also find information about my background and legislative priorities and about my ongoing work for progress in our community and across Virginia. I believe that, whatever your background or political affiliation, we are joined together as neighbors, and I work hard to strengthen our economically and socially diverse community, to defend our community’s progressive values, and to invest in a bright and prosperous future.

It is an honor to represent you, and I hope you will always feel free to share your thoughts and ideas so we can continue down the path of progress together.

Sincerely Yours,

David Englin
Delegate – 45th District

P.S. — Also enclosed is my business card, which includes my home and cell numbers. Please don’t hesitate to call if I can be of service.  

Curious, I checked out his website and on the home page is a blog. Although he calls it “news” — it is certainly a series of short and personal posts arranged in reverse chronological order — therefore, it’s a blog.

Geoff Livingston of the Buzz Bin wrote an interesting post about the use of new media in the political arena. I highly suggest taking a peek.

This soft sell certainly made David stand out from the crowd. Always slow adopters, goverment officials are usually the last to catch on to new ways of operating. But it looks like David is pretty savvy and because of that, I like him and will most likely vote for him.

Politicians take note – we want to be treated as valued customers. You should check out Seth Godin’s take on Permission Marketing for further details.

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Andrea Morris is the Chief Idea Officer of Write Ideas Marketing and specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com