Are you ready for some football (um, make that advertising)?

As a marketer, Superbowl is one of my favorite times of year. I feel like a kid at Christmas just waiting to see all the new stuff.

Is it extreme? Sure. Unrealistic for a normal business? Of course. Entertaining? You betcha!!

Inspired by the ADDYs (the ad world equivalent of the Oscars or Grammys) I’ve decided to judge the Superbowl ads in the following categories, with winners announced on Monday.

1. Best use of a celebrity

2. Most controversial

3. Most effective

4. Best new product/service

5. Funniest

6. Best tag-line

7. Biggest waste of money

8. Most likely to be talked about around the water-cooler/blogged about

Feel free to play along. Happy Superbowl! (or should it be Adbowl?)

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Superbowl & Oscars Consumer Created Ads – 15 minutes of fame? Try 15 seconds.

Ok. We all know that Superbowl, which airs on CBS is the most expensive time to advertise on TV – with this year’s cost exceeding $2.6 million according to a recent article from CNNmoney.com. The second runner up – The Oscars, which airs on ABC is a comparitive deal at a mere $1.7 million according to the New York Times.

Maybe that’s why so many companies who are planning on advertising during these unofficial American holidays are saving money by encouraging their consumers to produce the ads for them.

One such company is Dove and their new product Dove Cream Oil. Check out the top ten runners up at their website www.dovecreamoil.com. The winner of the contest will have their commercial aired February 25th during the Oscars.

Not to be outdone – CBS, inspired by Andy Warhol and the notion that “everyone will have their 15 minutes (make that seconds) of fame,” has designed a contest where videos are uploaded to youtube.com and you can “tell the world whatever you want to.” The rules are simple and can be viewed here:

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Even the Oscars have their target market

Ellen DegeneresAn article in today’s New York Times quoted president of the academy, Sidney Ganis as saying, “We’ve come to learn that nothing totally promotes itself.”

Good advice Mr. Ganis and who better to promote the Oscars than this year’s presenter and America’s favorite quirky comedienne, Ellen Degeneres?

Prepare to see in the upcoming months a series of commercials to promote the Oscars, directed by Spike Lee, staring Degeneres and featuring some of film’s most memorable catchphrases.

I’m looking forward to seeing the promising campaign. Entertain me! 🙂

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com