Mac Ads – a witty response to Microsoft Vista

I’m a big fan of the ads that Mac has put out recently. You know – the ones where there’s a conversation between the “mac” and the “pc” Click here to view them all.

Why do I think they’re effective? Here’s a list:

  • Scripted in their customer’s language – like when PC say’s he’s going to listen to some “emo”
  • Effective use of metaphors and imagery – like when PC is having a camera installed
  • Mac does not speak ill of his competition, yet still points out his benefits – when they’re in therapy Mac tells PC “You’re a wiz with numbers and dress like a gentleman.”
  • Simple – you don’t need to “think” to understand the message

The latest ad talks about how the upgrade to vista is “sugery” – again an effective illustration.

Mac is even spreading their message to the UK. Click here to see the UK ads.

Kudos Mac!


Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit