Does a Mac Make You More Creative?

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The other day I was typing away at a local coffee shop when a stranger approached me and asked me what I did for a living. When I responded, “I’m a writer,” he furrowed his eyebrows in confusion. “But you don’t have a mac,” he replied with sincere disbelief. “How can you be a ‘creative’ and use a PC?”

Simple. I’m a writer and I need one program – Word. That’s it. No fancy schmancy programs like graphic designers need. When I first went out on my own and needed a computer I looked at several different options. At the time, my PC was about a third of the price of a mac – which is quite a difference when your operating capital is hovering around $12.

I’ve known some apple-heads that won’t buy anything unless it’s been blessed by Steve Jobs. However, using a PC does not make me any less of a ‘creative’ than these zealots. A computer is a tool and it’s only as powerful as the mind behind it.

I’m sure I’ll get some comments about how I’m wrong and apples are the best thing since the invention of the wheel, but I’m still not convinced. In the meantime, I’ll continue to watch mac commercials as a part of my daily entertainment. 🙂

Related Links

The Cult of Mac Jr

A Video of a Guy Who REALLY Hates Macs

A Blog about Why Macs are the Best Choice

Update: I wrote this post before I took the new job. As my sister-in-law pointed out in her comment, my new job requires me to work on a mac. Oh, the irony.

Mac Ads – a witty response to Microsoft Vista

I’m a big fan of the ads that Mac has put out recently. You know – the ones where there’s a conversation between the “mac” and the “pc” Click here to view them all.

Why do I think they’re effective? Here’s a list:

  • Scripted in their customer’s language – like when PC say’s he’s going to listen to some “emo”
  • Effective use of metaphors and imagery – like when PC is having a camera installed
  • Mac does not speak ill of his competition, yet still points out his benefits – when they’re in therapy Mac tells PC “You’re a wiz with numbers and dress like a gentleman.”
  • Simple – you don’t need to “think” to understand the message

The latest ad talks about how the upgrade to vista is “sugery” – again an effective illustration.

Mac is even spreading their message to the UK. Click here to see the UK ads.

Kudos Mac!

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com