Boomers – Here’s Why Gen-Y is So (Selfish, Independent, Ambitious….)

On the forums on MyRagan.com (myspace for MarComm) Kristen Ridley posted a hilarious tongue-in-cheek letter to all Millennials asking why:

“it often appears that you don’t care about anyone but yourself, and believe that you should always get exactly what you want, when you want it regardless of any impacts on other people. What are we missing that would help explain what seems to be a shocking lack of interest in the world around you and your ability to make it better? Because you are so equipped to do just that if only you would choose to. I mean, you have youth and energy on your side (and let me assure you-we envy you that because at our advanced age with those years of excessive drinking behind us we are tired!). Not to mention that all this technology you’re so fond of means you could organize people and actually change the world from your living rooms! Not like us old fogeys who actually had to go out and demonstrate and get arrested and stuff”

Here is my response……

Dear Digital Immigrant,

It is true – the dissonance between our generations has risen to alarming proportions. And your invitation for an open dialogue is most welcomed.

When I was a child (granted, it wasn’t that long ago) my mother told me that insults are just jealousy in disguise. Perhaps your attempts to speak down to our Online addiction (at least it’s not drugs – we “just said ‘NO!'” thanks to Nancy) are simply a big, green envy monster rearing its ugly head?

But I know this is not the case because of your hard work and honest attempts to assimilate to the culture we’ve created.

So you’d like an explanation for our ambition and independence? Let’s start with corporations such as Enron, Worldcom, and Arthur Andersen who were shining examples of the rewards we can expect after dedicating a lifetime of service to an organization.

Not to mention the fact that you’ve been telling us since birth that we must prepare to contribute 7.65% of every hard-earned penny we will ever earn to a Social Security program that will be completely dissolved by the time we’re old enough to participate.

So we’ve learned that the only person we can rely on is ourselves. If we “pay our dues” (I think that’s what you call it) we end up bitter, tired and jaded knowing that we’ve watched a thousand better opportunities pass us by.

We will continue to seize the day, blur the lines between business and pleasure, and keep you on your technological toes. When the tools exist to produce more while appreciating the world and all its beauty – spending our short, sweet moments in a cubicle seems like an inferno ring only Dante could describe.

With much respect for your struggles,

A Digital Native

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Andrea Morris is the Chief Idea Officer of Write Ideas Marketing and specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Professional Millennial: My life in Gen Y

I have a secret…I’m a millennial.

I knew how to operate a computer before I knew how to write. One of my first “real” dates was with someone I met Online. Every research paper I wrote started with an Internet search.

Maybe this explains my ridiculous work ethic, my uncompromising idealism, my unwaivering integrity – it’s a part of my generation.

As Claire Raines explains in her article at generationsatwork.com, Millennials (born between 1980 – 2000) are the

“hottest commodity on the job market since Rosie the Riveter. They’re sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and achievement-oriented. They’ve always felt sought after, needed, indispensable. They are arriving in the workplace with higher expectations than any generation before them—and they’re so well connected that, if an employer doesn’t match those expectations, they can tell thousands of their cohorts with one click of the mouse.”

And you know what – she’s right. Here’s my story…

In high-school & college I graduated near the top of my class, was in too many extracurriculars to mention, and earned a darned good living working part-time as a telemarketer for an insurance agency.

After college, I entered corporate America and was severely disappointed by the “do-what-I-say-because-I’m-the-boss” attitude that many of my employers exhibited.

Like many Millennials, I job hopped until I found a company that operated with integrity and purpose. Within three months I was the top selling rep in my office. Within eight months I was #3…nationally.

I was wooed away by a company that shall remain nameless and was slotted to earn well over $100,000 a year before I was 26. Because of my ethics and integrity I made a tough choice and walked away because I refused to “sell out.”

Without skipping a beat I started Write Ideas Marketing – which has been profitable from day one. I now get paid to think of ideas that my prior employers not only had at their disposal for free, but actually told me “would never work.” Funny how things work out, isn’t it?

Are you managing a millennial?

If so, I can tell you from personal experience that most of what I’ve read about our generation is true. We are driven, confident and won’t settle for anything less than ideal.

The secret? Keep us challenged. Mentor us. Inspire us to dream bigger. And make things fast-paced. We’re used to instant gratification and find it hard to “wait in line” or deal with bureaucracy. If you don’t, you may see your top talent walk right out your door.

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com