– I love you!!!

Our mattress was terrible. I mean really bad. We talked about getting a new one for years and never quite got around to it. Then the other day I got my freecycle e-mail and saw someone was moving and giving away their brand new, still wrapped in the plastic, top of the line Ikea mattress. I emailed them, picked it up, and am now sleeping

This is the miracle of – an online community where the term “trash to treasure” is brought to life. Freecycle works through Yahoo! Groups and basically has just a few rules. All items posted must be:

  • free
  • legal
  • appropriate for all ages

Another shining example of a Web 2.0 site that has turned information into an experience (and boy am I glad). I also love the name – it’s memorable, easy to say and accurately describes the services. Kudos.


Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit