Web 2.0 Burnout?

squidoo-small.gifHere’s a riddle for you, what do you get when you cross a traditional website with Web 2.0?

The answer? A whole new ballgame.

Squidoo.com (a project with marketing guru Seth Godin at the helm) calls their new ballgame a lens – aimed at providing easy searches, low-maintenance and affiliate/PPC advertising incentives. According to the Official Squidoo Lens,

“We believe that when you go online, you don’t search. You don’t even find. Instead you are usually on a quest to just make sense…There ought to be a way for you to talk about what matters to you, what 10 things matter to you, without the pressure of keeping it up daily (like a blog); and you ought to be able to make some money if someone buys something because you recommended it.”

Interesting concept – I signed up for my first lens last week. Although it’s still in its infancy, you can check it out by clicking here.

Zude.com is scheduled to launch May 1st. Its main feature is the ability for users to “drag and drop” modules to create their own pages. Zude’s creators hail it as the “next generation and ultimate evolution of web interaction.”

Regardless of the tool, one thing is clear – Web 2.0 has increased the demand for user-friendly, intuitive online interaction. And yes, these sites do provide branding value and the potential for passive income.

But how much is too much? Is it possible to suffer from Web 2.0 burnout?

Personally, I think so. Between my website, blog, myspace, meetup, technorati, squidoo, dogster, livejournal, my yahoo! and the countless other sites I belong to – it can become overwhelming. And with the plethora of new tools on the horizon, users may not be as eager to jump on board as they were a year ago.

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Joost.com – Inflated Viral Marketing

Joost Beta InviteLooking to build buzz about your business? Take a hint from Joost.com – a new online TV service from the founders of Skype that’s sure to knock the socks off traditional cable. Through a deal with Viacom, Joost.com offers name-brand channels like MTV, VH1, BET, and Comedy Central. And negotiations with other networks (like CBS) are happening as we speak.

In order to participate in Joost.com beta, users must receive an “invite” – which is a brilliant way to boost buzz. People will always want what they can’t have. Bloggers sense scarcity and post their desired demand.

It’s no surprise some holders are looking to capitalize on their invitation’s value by posting them on auction sites like eBay or joostswap.com (where bidders offer everything from web hosting services to Belgian chocolate and beer)

This is a similar concept to the crazes of toys such as Cabbage Patch Dolls, Tickle Me Elmo or XBox 360. Low supply + High Demand = Lots of Buzz & Inflated Value

So what does this mean for Joost.com? Blog posts are tangible evidence of demand – which is a big chip to play when negotiating with networks and advertisers.

Only question is – will the product live up to the hype? Bloggers are posting about their desire for the concept – not the product itself. This can be a risky move. It opens up the gates for competitors if Joost.com doesn’t meet the high expectations they have set for themselves. We’ll just watch (if I get an invite) and see.

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

No more text-n-drive!! Jott.com introduces hands-free emailing

trafficIt happens every time.

I’m sitting in the car on the DC beltway and *smack* – an idea. Out of nowhere the perfect solution to a problem or a fabulous tagline for a client will magically appear out of thin air. Only problem is – I’m going 85 mph and there’s no way I can write it down (that is without risking a 47 car pileup).

Never fear – jott.com is here.

Since I subscribed (for *free*) to jott.com I can now call a toll free number from my cell phone (I have it set as number 8 on speed dial. That’s how much I use it). I say my idea into my phone and *poof* – my words are transcribed and automatically sent to my e-mail.

Fabulous!

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

Freecycle.org – I love you!!!

Our mattress was terrible. I mean really bad. We talked about getting a new one for years and never quite got around to it. Then the other day I got my freecycle e-mail and saw someone was moving and giving away their brand new, still wrapped in the plastic, top of the line Ikea mattress. I emailed them, picked it up, and am now sleeping soundly.freecycle.org

This is the miracle of Freecycle.org – an online community where the term “trash to treasure” is brought to life. Freecycle works through Yahoo! Groups and basically has just a few rules. All items posted must be:

  • free
  • legal
  • appropriate for all ages

Another shining example of a Web 2.0 site that has turned information into an experience (and boy am I glad). I also love the name – it’s memorable, easy to say and accurately describes the services. Kudos.

***************************************************************************************

Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com