Build Your Own Credit Card – Captial One’s Card Lab

stuffed-mailbox.jpgWhen’s the last time you received a direct mail letter from a credit card company? If you’re like me, chances are you can’t remember the last time your mailbox contained only one.

Direct mail has traditionally been the cornerstone of credit card marketing and as we enter the era of customization, keeping up with the number of different offers means a mailbox full of direct mail letters.

Capital One is looking to change all that with their latest product – the Capital One Card Lab.

According to a Capital One press release, company spokesperson Pam Girardo commented how, “Consumers today want control and expect the ability to customize products to meet their needs. Instead of buying music albums in the store, people are compiling their own online – and rather than buying a car off the lot, people can now design and purchase the precise automobile they desire online. Capital One is pleased to empower our customers to build their own credit card online.”

The site is easy to navigate and intuitively designed. No doubt, we will still see a steady flow of promotional material in regards to this product, however at least now we can understand what we’re getting in plain English.

Related Links

Paymentnews.com

Mycardblog.com

Colloquy.com

5 thoughts on “Build Your Own Credit Card – Captial One’s Card Lab

  1. Pingback: Permanent link to Build Your Own Credit Card - Captial One’s Card Lab · Business Card Information and Deals

  2. Hello I am a Disabled Vietnam Veteran and I operate a small Credit Card Store online called The Credit Shoppe, online since 1994 and if you want Capital One credit cards I have easy secure online applications available (why wait weeks by mail?) Help a Vet and sign up for a credit card today!
    I have over 170 choices and a credit card search engine on the website for your convenience. visit http://www.thecreditcardshoppe.com Thank you

  3. The introduction of MasterCard’s inControl credit card couldn’t be better timed. As the economy falters, many companies are scrambling to trim travel and expense budgets, bumping workers from business class to economy and cutting back per diem food allowances for road warriors. Next up, MasterCard is looking to pitch a version of the card to parents who want to keep closer tabs on their offspring’s spending habits. MasterCard inControl Press Release (September 11, 2007) Business Week Article: You’ve Been Pre-

  4. I request for a new card with the sunset logo which is diferent from the old black logo card.

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