A Potential Adieu

cat-out-of-the-bag-2.jpgWell, it’s time to let the cat out of the bag. I’ve accepted a position as a Senior Copywriter for a large Fortune  500 company and I’m super stoked about this opportunity.

See, landing a job as a full-time copywriter is sort of like a singer who makes it to Broadway. There are simply too few organizations who can afford a full-time position that most of us end up freelancing to make the best of it. I’ve certainly enjoyed freelancing and I’m looking forward to working with and learning from a team of top talent.

So….the question remains. What am I to do with my blog? I won’t have the time to dedicate like I did when I was freelancing. Yet, my readership is decent and I don’t want to disappoint. I’m considering continuing to post once a week or so as long as I have people who are getting value out of what I have to say. Like I said in my bio – I don’t want to be blogging just to hear myself type.

So, please, let me know your thoughts. What do you enjoy reading the most and how can I continue to serve you through this blog? Leave your answer in the comments below.  🙂

To your success,


Does a Mac Make You More Creative?

The other day I was typing away at a local coffee shop when a stranger approached me and asked me what I did for a living. When I responded, “I’m a writer,” he furrowed his eyebrows in confusion. “But you don’t have a mac,” he replied with sincere disbelief. “How can you be a ‘creative’ and use a PC?”

Simple. I’m a writer and I need one program – Word. That’s it. No fancy schmancy programs like graphic designers need. When I first went out on my own and needed a computer I looked at several different options. At the time, my PC was about a third of the price of a mac – which is quite a difference when your operating capital is hovering around $12.

I’ve known some apple-heads that won’t buy anything unless it’s been blessed by Steve Jobs. However, using a PC does not make me any less of a ‘creative’ than these zealots. A computer is a tool and it’s only as powerful as the mind behind it.

I’m sure I’ll get some comments about how I’m wrong and apples are the best thing since the invention of the wheel, but I’m still not convinced. In the meantime, I’ll continue to watch mac commercials as a part of my daily entertainment. 🙂

Related Links

The Cult of Mac Jr

A Video of a Guy Who REALLY Hates Macs

A Blog about Why Macs are the Best Choice

Update: I wrote this post before I took the new job. As my sister-in-law pointed out in her comment, my new job requires me to work on a mac. Oh, the irony.

Jott and Google Calendar – A Techological Match Made in Heaven

logo_beta.gifHooray for increased efficiency! Jott.com announced today the official link of the Google Calendar Jott Link. According to an e-mail I received this morning from Jott.com,

“We’ve been working hard on the official release of the Google Calendar Jott Link, and we’re happy to announce it’s finally here. Why is this cool? Because you can now create a Google Calendar event in a single step, from anywhere, simply using your voice. Just call Jott, say “Google Calendar”, and then the time of the event and what it’s about….and you’re done. We’ll take your voice, convert it to text, and insert it into your calendar for you. “Meet Cathy at 9 am next Thursday” is no longer a to do that needs another step, it’s something that’s recorded in your Calendar.”

How cool is that?

You can check out other apps that Jott links with here.

Oh, and if you don’t know about Jott, you can check out a post I wrote in April.

Build Your Own Credit Card – Captial One’s Card Lab

stuffed-mailbox.jpgWhen’s the last time you received a direct mail letter from a credit card company? If you’re like me, chances are you can’t remember the last time your mailbox contained only one.

Direct mail has traditionally been the cornerstone of credit card marketing and as we enter the era of customization, keeping up with the number of different offers means a mailbox full of direct mail letters.

Capital One is looking to change all that with their latest product – the Capital One Card Lab.

According to a Capital One press release, company spokesperson Pam Girardo commented how, “Consumers today want control and expect the ability to customize products to meet their needs. Instead of buying music albums in the store, people are compiling their own online – and rather than buying a car off the lot, people can now design and purchase the precise automobile they desire online. Capital One is pleased to empower our customers to build their own credit card online.”

The site is easy to navigate and intuitively designed. No doubt, we will still see a steady flow of promotional material in regards to this product, however at least now we can understand what we’re getting in plain English.

Related Links




Welcome to the blogosphere, Pen Maestro!

brian-and-andrea-for-blog.jpgIt’s official – my little brother’s a blogger. 🙂

You could say our family is just a bit on the entrepreneurial side. My dad owns a power cleaning company, my mom a laser engraving company, I’m a writer and my brother makes custom pens.

Earlier this weekend while we were out to dinner, Brian (my brother) talking rather passionately about his craft.

“Why don’t you blog?” I inquired.

He admitted that the thought really never crossed his mind, but upon doing some research we discovered that his niche is well searched with minimal competition (always a good combo!) and within a few hours my bro became a blogger.

Here are some reasons why I think Brian will excel at blogging:

1. Pure Passion – Brian could talk about pens for hours. He loves this stuff. And as I’ve said before – passion is the #1 ingredient to any good blog.

2. Narrative Writing Style – Brian is a natural blogger because he is able to tell stories from his own life and then extrapolate a universal lesson from his experience. Think Aesop’s fables – what’s the moral of the story?

3. Building a Community – While ulitmately Brian would like to sell more of his custom-made pens because of the blog, his real reason for the project is to create a community with others out there that share his passion. As he puts it, “I’m stuck in the workshop all day. It’s therapeutic to document all of the things I learn and find other people who can benefit from my experiences.”

Click here to visit Brian’s blog “The Pen Maestro”

Click here to visit Brian’s website and purchase some custom pens, wine bottle stoppers or letter openers for you or a friend.

Congrats, Pen Maestro!!