Before & After

andrea-before.jpgandrea-at-ocean-city.jpgI’ve lost 95 pounds this year. Really – here are the pics to prove it. Size 20 to a size 6. But this post isn’t about me – it’s about your marketing.

See, marketing is a lot like weight loss. Everyone’s looking for the “magic pill” to make you thin or rich. And there are a lot of people who make a lot of money pushing the latest fad. Sometimes these fads work in the short term, but more often than not, they’re ineffective in the long run.

What does work are the fundamentals. For losing weight – it’s eating healthy and exercise. It’s simple. Yet, there is a multi-billion dollar industry out there to try to distract you. Yes, there are tools to help make that process easier (like joining a gym or attending Weight Watchers meetings). But in large part, your success will be whether or not you can master the fundamentals.

Same with marketing. If you don’t have:

1) a product or service that offers people some kind of real value (the ratio between price and quality)

2) a clear message that moves your audience into action

3) a channel to communicate that message to your audience when they are receptive to it

then the rest doesn’t matter.

2 thoughts on “Before & After

  1. Andrea,
    Change photographer,
    Change taylor,
    Otherwise just fantastic.
    I send you E-mail about the Conference hope you can attend.
    I would be traveling in fiew hours, call me on my cell (570) 493 0380. I would be able to pick you in Alexandria on Wednesday.
    Ciao, Voy

  2. Andrea,

    I’ve been at the gym four days a week now since June. I’ve lost 10 pounds and about 8% of body fat. I feel *great* (and look good, too). 🙂

    What I’ve learned is that you have to be *committed* to getting to the gym at your designated workout time *no matter what.* It doesn’t matter if you have kids or work or other events. The workout (and your health) comes first.

    It’s the same for marketing. No matter how much work you have, or how tired you are, you have to publish that e-newsletter on time every month, write that blog post, send out direct mail, etc.

    It’s the commitment to getting it done that works wonders.

    Congratulations on your weight loss.

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