Online Newsletters – Are they worth it?

I was cleaning out my e-mail inbox the other day and realized just how many e-zines and newsletters I receive. Some of them I subscribe to (like AAF Smartbrief, Lorrie Morgan-Ferraro’s Red Hot Copy, and various blogs via Feedblitz) and read on a daily basis.

Some I’ve subscribed to and wish I had more hours in the day so I could read them.

Then there are the unsolicited ones. Businesses I’ve met at a networking event who take my info and add it to their mailing list in an attempt to generate some sort of brand awareness. But sadly, this tactic doesn’t work.

The problem? Unsolicited newsletters are annoying, and repetitive. Most are regurgitating some “market trend” that doesn’t even apply to me (ex: I had 18 real estate agents sending me their newsletters – most saying the exact same thing and I’m not even in the market for a house!!)

The question becomes – how much time does it take to compile these newsletters? And if people aren’t even reading them or your content is similar to your competition, are they worth the time you’ve invested?

What if you started a blog instead so people could read your thoughts when and how they wanted to. You could track which topics get the most respose via comments and page views. If you have original and interesting content, people will read it. Then, when it becomes a good investment of your time, start your newsletter knowing you have a subscription base.

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

4 thoughts on “Online Newsletters – Are they worth it?

  1. Andrea,

    As you are aware, the Newsletter sent out is part of the Number Game many, many, many web-sites are using to validate their existence to someone. I too get Newsletters, Articles, evangelical emails all wanting me to pass on the information I received to others to broaden there scope of connections to where more people get the unsolicited Newsletters on subjects on someone under a rock would be interested in.
    Where does it end? Is it all worth it? Who Knows?
    I will be providing more of my two bits over at my site…Is This Really All Worth It? http://isthisworthit.wordpress.com

  2. Pingback: Newsletters, Articles, Evangelical Emails: Are They Wrth It? « Is This All Really Worth It?

  3. Our newsletter will update you to recent and upcoming stories, events, campaigns and things every progressive should be informed about.

  4. The problem is: people mistake for permission the fact that I’ve given them my business card, or joined their group on Linkedin, or ‘friended’ them on Facebook, and simply add me to their list.

    In face-to-face meetings it’s so simple to just ask: “Can I add you to my newsletter list?” but I hardly ever hear it.

    There’s tremendous value in email newsletters, but if you do them right: get permission then over-deliver with great content they’ll want to read every week.

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