Are you ready for some football (um, make that advertising)?

As a marketer, Superbowl is one of my favorite times of year. I feel like a kid at Christmas just waiting to see all the new stuff.

Is it extreme? Sure. Unrealistic for a normal business? Of course. Entertaining? You betcha!!

Inspired by the ADDYs (the ad world equivalent of the Oscars or Grammys) I’ve decided to judge the Superbowl ads in the following categories, with winners announced on Monday.

1. Best use of a celebrity

2. Most controversial

3. Most effective

4. Best new product/service

5. Funniest

6. Best tag-line

7. Biggest waste of money

8. Most likely to be talked about around the water-cooler/blogged about

Feel free to play along. Happy Superbowl! (or should it be Adbowl?)


Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit