Marketing Mishaps – Don’t let this happen to you has put out a list of the “101 Dumbest Moments in Business” with a section devoted to “Misadventures in Marketing.”

Here’s an example of a mishap you can easily avoid – just use spell check (especially if your topic is spelling).

Spelling DVD

“Dam thatt spel-cheker, part won…

British multimedia publisher DDS Media is forced to scrap 10,000 copies of TV anchor Eamonn Holmes’s spelling game after it misspells Holmes’s name on the DVD.”


Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit