What an M&M can teach you about Marketing

Andrea as an M&MHere’s what I’d look like as an M&M.

What a genius viral marketing campaign! For twenty minutes I was interacting with the site, all the while thinking of M&Ms. USA Today even referenced the campaign, siting another similar campaign that CareerBuilder has launched as the Age-O-Matic.

I have to agree with Richard Castellini, consumer marketing head for CareerBuilder when he says “Marketers can no longer use ‘down your throat’ ads that just push messages at consumers. In this new millenium of user generated content you have to create a way that customers can engage with your message in a way they want to.”

To see what you’d look like as an M&M visit www.becomeanmm.com

Or to use CareerBuilder’s Age-O-Matic and see what your “soul sucking job is doing to you” click here

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com

One thought on “What an M&M can teach you about Marketing

  1. The M&M makeover is cute, as a matter of fact my daughter will love it. Although I believe the “Soul Sucking” message is about as down your throat as you can get…

    Nice gloves – Chad ;o)

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