Deepak Chopra – A book for everyone?

In last night’s Colbert Report on Comedy Central spiritual leader Deepak Chopra exchanged some rather entertaining words with the radically right-winged host Stephen Colbert. There to promote his new book, Life After Death: The Burden of Proof, Chopra enlightened the audience with his unconventional points of view of the universe.

How does this relate to marketing you may ask?

After the debate, Chopra’s last words were in describing the target market for his book “All I can say is that this book is a must read for anyone who is going to die.” At which point Stephen Colbert broke character and began to laugh.

Now, normally, I scoff at such sweeping generalizations but this case made me stop and think – “He’s kinda right.”

Befuddled, I came to the conclusion that the sweeping generalization was so specific that it achieved an interrupt.

A marketing paradox, or truly a book for everyone?


Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit