Here’s a riddle for you, what do you get when you cross a traditional website with Web 2.0?
The answer? A whole new ballgame.
Squidoo.com (a project with marketing guru Seth Godin at the helm) calls their new ballgame a lens – aimed at providing easy searches, low-maintenance and affiliate/PPC advertising incentives. According to the Official Squidoo Lens,
“We believe that when you go online, you don’t search. You don’t even find. Instead you are usually on a quest to just make sense…There ought to be a way for you to talk about what matters to you, what 10 things matter to you, without the pressure of keeping it up daily (like a blog); and you ought to be able to make some money if someone buys something because you recommended it.”
Interesting concept – I signed up for my first lens last week. Although it’s still in its infancy, you can check it out by clicking here.
Zude.com is scheduled to launch May 1st. Its main feature is the ability for users to “drag and drop” modules to create their own pages. Zude’s creators hail it as the “next generation and ultimate evolution of web interaction.”
Regardless of the tool, one thing is clear – Web 2.0 has increased the demand for user-friendly, intuitive online interaction. And yes, these sites do provide branding value and the potential for passive income.
But how much is too much? Is it possible to suffer from Web 2.0 burnout?
Personally, I think so. Between my website, blog, myspace, meetup, technorati, squidoo, dogster, livejournal, my yahoo! and the countless other sites I belong to – it can become overwhelming. And with the plethora of new tools on the horizon, users may not be as eager to jump on board as they were a year ago.
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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com
Jim McNiel said
The Disease and the Cure
I agree – it is daunting to manage your online presence when one is as active as you are. One thing Early Alpha Testers in Zude are doing is grouping all of their Web places into logical pages on Zude. At Zude you can drag in your blog, dogster, myspace, bebo, netvibes, pageflakes, really any web site or presence you like. When you do this your visitors can see the whole you, the entire you, the all over the web you in one convenient place. Zude goes into Public Beta on May 1st
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Mick said
Most of the sites myspace, friendster, etc. seems to leave the zude page as soon as you click on anything.
These seem to be just iframes of the pages. Easily done with many other sites – like Ghost, Protopage, etc.
Checked zude, and seems like it did not take off as expected.
Chris Morris said
One tool that every affiliate should be using is an affiliate link cloaker. This is a tool that will cloak and mask your affiliate url to help fight against affiliate link hijacking.
You can cloak your links free at http://www.urlfreeze.com/
Chris Morris
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