Comments on: Cut the B.S. if you want your marketing to make an impact http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/ Get the right message to the right people. Tue, 17 Nov 2009 15:03:37 +0000 http://wordpress.com/ hourly 1 By: ahndunk http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-9996 ahndunk Sat, 16 Feb 2008 02:25:35 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-9996 I agree with you! B.S. is useless and just disturbing the customer. Instead buying their product, customers will leave if they read nonsense ads like that. I agree with you! B.S. is useless and just disturbing the customer. Instead buying their product, customers will leave if they read nonsense ads like that.

]]> By: Alexandros http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-9818 Alexandros Mon, 04 Feb 2008 23:59:28 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-9818 Cool! Cool!

]]> By: Marinos http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-9791 Marinos Thu, 31 Jan 2008 23:27:13 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-9791 Nice Nice

]]> By: Georghios http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-9783 Georghios Wed, 23 Jan 2008 11:55:08 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-9783 Nice! Nice!

]]> By: Theodosios http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-9781 Theodosios Sun, 20 Jan 2008 01:31:24 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-9781 Nice! Nice!

]]> By: Annoying Business Buzzwords and Phrases « Write Ideas Marketing http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-1455 Annoying Business Buzzwords and Phrases « Write Ideas Marketing Fri, 18 May 2007 11:09:17 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-1455 [...] “We offer excellent customer service” - OK, what else do you do. Excellent customer service is standard nowadays. This phrase does NOTHING to set you apart. Plus, “excellent” is such a vague term with little metric value (see post on boastful superlatives). [...] [...] “We offer excellent customer service” – OK, what else do you do. Excellent customer service is standard nowadays. This phrase does NOTHING to set you apart. Plus, “excellent” is such a vague term with little metric value (see post on boastful superlatives). [...]

]]> By: 101 Ways to Market Your Small Business « Write Ideas Marketing http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-206 101 Ways to Market Your Small Business « Write Ideas Marketing Thu, 15 Mar 2007 15:37:21 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-206 [...] Cut the B.S. out of your Marketing Material. Click here for one of my blogs about [...] [...] Cut the B.S. out of your Marketing Material. Click here for one of my blogs about [...]

]]> By: Chris Hoskin http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-19 Chris Hoskin Fri, 26 Jan 2007 14:17:08 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-19 I could not agree more. I work in high technology marketing, and high-tech firms are terrible at adding BS (Boastful Superlatives) I recently saw some copy for a particular firm that said this about themselves; "There are no other consultancies with our focus on the business potential of the Internet" NO OTHER CONSULTANCIES. Not 1? Hardly. There's plenty. And I was instantly left with the feeling that the others would be better too. chris @ rawstylus.wordpress.com I could not agree more.

I work in high technology marketing, and high-tech firms are terrible at adding BS (Boastful Superlatives)

I recently saw some copy for a particular firm that said this about themselves;

“There are no other consultancies with our focus on the business potential of the Internet”

NO OTHER CONSULTANCIES. Not 1? Hardly. There’s plenty. And I was instantly left with the feeling that the others would be better too.

chris @ rawstylus.wordpress.com

]]> By: Christine http://writeideasmarketing.wordpress.com/2007/01/25/cut-the-bs/#comment-2 Christine Thu, 25 Jan 2007 15:03:53 +0000 http://writeideasmarketing.wordpress.com/2006/12/19/cut-the-bs/#comment-2 It's funny you mention this, because a good friend of mine tries to "upset" me by saying I write shampoo bottles for a living whenever he introduces me to someone. In fact, I haven't yet written a product description for hair care yet... ;-) The point is, although he (and many others) think product descriptions are irrelevant, you are absolutely right. They are not. I've more than once been turned off by packaging with spelling errors and worse. It’s funny you mention this, because a good friend of mine tries to “upset” me by saying I write shampoo bottles for a living whenever he introduces me to someone. In fact, I haven’t yet written a product description for hair care yet… ;-) The point is, although he (and many others) think product descriptions are irrelevant, you are absolutely right. They are not. I’ve more than once been turned off by packaging with spelling errors and worse.

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